Transcendance: Sabet x Thayers

Sabet’s Brief Bio

Ali Sabet is an Iranian-American Artist and Designer. His career began in the advertising world in 1998. A year later he started Sabet Brands where he helped created over 350 Brands worldwide during his 25 year career as a branding strategist and a designer. In 2015 Sabet transitioned into full time painting where he’s sold thousands of originals and prints to his die hard collectors.

In 2014 Sabet started a project that would change the course of his life and the company he was helping. Thayers Naturals hired Sabet to update the 200 year old brand look and feel. But Ali saw a greater vision. He saw a brand that had deep historic roots and it had the perfect potential to be revived.

Sabet first restructured the brand architecture and then carried on to redesigning the entire brand language. Including the Thayers Witch Hazel bottle. Today this bottle has become a house-hold item. It’s carried by both Natural product stores like Wholefoods and Mothers and Mass market chains such as Costco and Ralphs. The Thayers flagship product became an instant icon by becoming the Number 1 selling Toner in the world. The company grew from $4 Million in sales to being aquired by Lo’real for $400 Million Dollars.

Transcend by Sabet: A collection of NFT’s.

“I was just thinking to myself, I have designed this iconic bottle, and now it’s a household product! It sits on thousands of shelves around the world. And because of its’ classic nature, it’s the perfect subject for a series of NFT paintings. I kept thinking that this is like Andy Warhol painting the soup can, but in this case the bottle is my soup can - and I actually created the bottle.” - Sabet

Sabet has had a tremendous rise in the NFT world in only a month and a half. Selling over 550 NFT’s and generating over $1000,000 with out the help of any platform or promotion outside of his own efforts and connection to the NFT community. Now it’s time for him to showcase another facet of his work. His history of branding combined with his painting world, this project is an incredible opportunity to take his career to the next level.

The details of the drop are still being worked on. But it could be a combination of unique paintings of the 12 Scents of the Thayers bottles. Some of these can be limited editions while some of the more iconic scents can be minted as 1/1 auctions.

With the proper set-up, platform and marketing - Sabet’s Thayers drop will not only be successful and lucrative, it’ll be historic.

For more information email ali@sabet.com